WHAT IT INVOLVES: Leanly testing your idea with customers to make sure they value it and it actually delivers for them in the way you expect before you implement!

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WHY: Sometimes ideas we think will work really well don’t actually deliver in practice. It we jump straight to implementation without experimenting we can waste lots of time and money. If we experiment, we can quickly and cheaply figure out whether an idea’s worth pursuing before we spend loads of time and money on it!

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HOW: 

At a basic level – we do the following:

 

• Think of the easiest, quickest and cheapest way to test your idea in action with your customers.

• See if it works! If it doesn't - what do you need to tweak to see better outcomes?​

• Always remember to keep your Customer and your JTBD  in mind.

 

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