I want to simplify something

A great place to start if you think something needs to be simpler is to make sure you have a good handle on the most important needs of whoever you're trying to simplify for (or your ‘customers’). Once you have those needs well quantified you can ask yourself ‘what is the simplest way for us to deliver on that need’.

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It’s important that you consider the needs of all your customers and try to define which are most important.

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An example might be an attempt to simplify a process that affects both Starlight team members, and Starlight families.

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You might find Starlight team members have a need to ‘get something done as quickly as possible.

But that families have a need to ‘feel well looked after by Starlight’.

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In this instance you would probably prioritise and think – ‘what are our ideas for making sure families feel well looked after?’ and once you’ve got them down pat then work out ‘how can we make the delivery of that solution as quick as possible for Starlight team members’.