Doing is a great way to experience what your customer experiences.​
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Is there a way you can put yourself in your customers shoes and understand where they might have jJTBD that aren’t being well met?
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Do you find yourself experiencing any frustrations, or looking for workarounds or adaptations? These are great clues as to what your customers JTBD might be!

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Examples of ‘Doing the DO’  might be:

• Trying to make a donation to Starlight

• Tracing the journey of a family when they arrive at the hospital and try to find the SER

• Going through the process your colleagues in another team have to go through when they interact with your team

 

The list is endless! Whatever will give you some insight into the area you are trying to improve or create something new in!