Think Innovation Award Winners

Super Steps - Organic Social Media

Alannah Jeffcoat, Elle Dawe (Kath), Matt Geraghty (Kel), Jacki James (Kim), Jess Begg

 This was a great example of partnering with the Community Fundraising team and everyone donning their brave pants in the name of humour! 

Watch the video 😃

Livewire Gets A Glow Up

Skye Deards, Lori Fahey, Mia Gilmore, Amanda Lai, Nick Piper & Wai Chim

Skye, Lori, Mia, Amanda, Nick & Wai have been recognised for their innovative approach to Livewire's amazing new look. Congratulations - the results of this project are clear for all to see!

New Zealand Recruitment Campaign

Jono Brand, Amanda McGregor, Emily Owen, Amy Blomberg, Ryan Moore & Alannah Jeffcoat

To overcome recruitment challenges and uphold our RAP commitments, this team launched a bold and innovative Captain Starlight talent search in New Zealand. This cross-Tasman campaign brought fresh energy, international talent, and strong DEI impact, proving that exceptional Captains can come from anywhere. By leaping into the unknown, they found new ways to shine – together.

How to Maximise the Get Connected Experience

Jason Judge, Sam Urquijo Garcia, Mitchell Holland, Cam Whitten, Nicole Harvey, Lara Deam & Jimmy Eaton

Having uncovered the insight that feeling useful and like they 'know what they're doing' during a Get Connected is really important to Starlighters, this team put in place a range of creative solutions to really maximise the Get Connected Experience! This was a case study in getting into their customers shoes to really create change that adds value.

LinkedIn and Tik Tok

Jacki James and Alannah Jeffcoat

Jacki and Alannah spotted a the changing focus of LinkedIn away from being simply a recruitment resource, and noted the increasing impact of Tik Tok. They put in place a strategy built on having a great understanding of Starlight's audience across these platforms which saw a significant increase in growth and impact!

Health & Wellbeing @ Starlight

Melissa Barker, Alistair Magee, Ashlee Gunstone, Rachel Wald & Susan Henry

By meaningfully expanding Starlight's evidence-based, proactive approach to mental health and well-being, this team did a fantastic job at understanding their customers (their fellow Starlighters!) needs by thinking in their shoes every step of the way! The result is a Mental Health and Wellbeing approach that gives all Starlighters meaningful support.

Stories told by Kids

Lauren Harvey a.k.a. Captain Kerfuffle

Creating content which would have the biggest impact – heavily researched what kids were watching, doing on TikTok and found videos being dubbed with voice and Stories by Kids grew! Created a great solution when Programs couldn’t be on wards / in SERs during crazy time.

Longform Livestreams & Multiplayer Games

Lori Dwyer & Conor Lehman with support from RCH & JHCH Teams

Livewire livestreams are strong in terms of linkages back to innovation techniques. Innovation is always needed to stay relevant in teenager land! Delivery content which is up to date with current trends and youth culture.

Listened to members and tapped into interests outside of Livewire. Introduced longstream (as long as 2 hours) and multiplayer games – members could not only watch but interact too!

Delivered loads of positive distraction and FUN! Social connection among Livewire online community has increased and member engagement has also increased.

Livewire Academy Virtual Reality

Amy Blomberg, Hannah Lynch Bosse, Jeremy Neale & Jono Kirkham

A game-changing innovation that evolved the way Starlight delivered training for the national Livewire team (and subsequently the Captains team). By creating a 360 degree Virtual Reality (VR) training module, team members could now focus on experience what hospital and Livewire is like from a teenagers perspective in their hospital room.

Event Ticketing Portal

Evangeline Leung, Henry Wong, Jacki James, Matt Geraghty, Skye Deards & Wai Chim

This innovation created a WOW user experience for donors, by including online payments for invoices, not just for tickets for Starlight events. By working smarter, there was a significant saving in time and resources for many team members across the organisation.

National Team Meeting

Kathleen Gray, Luke Mansfield, Olivia Longson, Sarah Rouse

We #Shinebrightertogther at Starlight, and when COVID-19 prevented us meeting in each State and Territory in person, we quickly pivoted to a monthly, online National team meeting. These ongoing meetings provide an opportunity to bring all team members together, highlight achievements across the organisation and give team members the opportunity to present to their peers.

Fun with Captain Starlight Live Streaming

Jimmy Eaton, Kathryn Tohill, Laura Martin & Sophia Haworth

COVID-19 restrictions across Australia left Starlight families more isolated than ever before. With families spending more time at home, there was a clear opportunity for Captain Starlight to provide positive distraction beyond the hospital walls. Using Starlight's Facebook page to Livestream directly to families own devices was a successful innovation that emerged from this opportunity!

Fun with Captain Starlight, Bounce Patrol Collaboration

Cam Whitten, Crystal Hegedis, Imogen Aitken, Jimmy Eaton, Kathryn Tohill, Laura Martin & Rychelle Spittle

Fun with Captain Starlight is all about reaching kids wherever they are, when they can’t experience the magic of Captain Starlight in person. The Hub team collaborated with Bounce Patrol (who have over 20 million subscribers on YouTube!), via an interactive livestream, where kids could engage via Facebook messages, to go on a 'treasure hunt' and help Captain Starlight find the 'best place to bounce'. The team also created a shared playlist with Bounce Patrol on our Starlight YouTube channel that was a huge success!

Find out more about this innovative collaboration here.

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