Winner Showcase: Sharing Impact Hub Refresh
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The Starlight team needed a simpler, better content solution to take their storytelling to the next level! Through data analysis, MarComms team members identified their 'top users' and important usage insights, behaviour and needs.
The refreshed Sharing Impact Hub now provides a simplified site structure that improves the user experience, provides a user friendly and intuitive brand guideline solution, and a story bank- all while enabling better consent and usage tracking.
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Innovation impact in numbers!
(Top user surveys, April & November 2020)
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Active users onsite are up 25% YOY
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A quarter of users are using the platform ‘more than before’
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Our customers are LOVING it! Satisfaction as doubled to 8.4/10
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35% said ‘I love it’ post launch
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No one rated it ‘Hit & miss’ or ‘Hate it’ (v. 85% of users pre-relaunch!)
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New storybank is the most popular page on the site (excludes homepage)
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New brand guidelines are some of the best performing pages
You can check out the Sharing Impact Hub here.
