Innovation Simplification Award Winners
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Google Data Studio Dashboards
lead by Doris Xu, Denise Zlotowski, Bridgette Birdsall & Georgina Barlow
GDSD allowed teams to bring together a wide variety of data and create new dashboards (move off heavy spreadsheets) to be able to see everything in the one place. Can see trends, opportunities, performance, forecast income visibility and tailored to need – one stop shop dashboards! Simple!
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Smarter Donor Nurturing - Shining Stars First 90 Days
Bec Weeden & Jacki James
This innovation refreshed the 0 – 12 month Shining Star journey with emphasis on improved retention. A more personalised experience is provided, where we can use individual email engagement to determine the appropriate volume of emails for each individual Shining Star. The Individual Giving team have reduced the volume of Direct Mail pieces, the number of different email signatories, introduced more strategic communications at high attrition touch points and removed low engagement content.
Starlight Illustration Suite
Ellen Macintyre & the MarComms team
The complexity of managing and tracking consent for Starlight content is a challenge. That challenge was compounded as COVID-19 restrictions reduced the amount of content being captured. In response to feedback and consultation with Starlight team members, the MarComms team created child illustrations to supplement photography, that empower the team with beautiful content that can be used quickly and confidently.
Sharing Impact Hub Refresh
Melissa Gamble & Noti Mafico
The Starlight team needed a simpler, better content solution to take their storytelling to the next level. Through data analysis, the MarComms team identified their 'top users' and important usage insights, behaviour and needs. The refreshed Sharing Impact Hub now provides a simplified site structure that improves the user experience, provides a user friendly and intuitive brand guideline solution, and a story bank- all while enabling better consent and usage tracking.
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Find out more about this innovative project here.
Data on Demand - Wishgranting
Eden Robertson & Eliott Jay
Imagine wanting to get the exact number of tangible Wishes granted over the past 6-months, from NSW compared to Victoria; or how many referrals we have received for children from an Aboriginal and/or Torres Strait Islander background in 2021? Now it is right at our fingertips with the new 'Self-serve' Wishgranting dashboard.
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Learn more about this game-changing innovation here.
